PSFK Launches The CX Playbook
The CX Playbook lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences
View Article[New report] CX Playbook
The CX Playbook presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands. Today’s consumers have...
View ArticleHow Innovative Packaging Is Fighting Throwaway Culture
Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys
View ArticleHow Brands Are Encouraging Customers To Reuse Packaging
With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse
View Article[New report] Promoting Social Responsibility With Sustainable Packaging
This research paper explores how companies and brands are rethinking packaging around environmental and sustainability issues to reduce waste and enhance customer engagement in different settings and...
View ArticleInterview: How eBay Is Targeting Consumers Everywhere They Click
As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand
View ArticleHow Brands Are Using Stores As Community Spaces
Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction
View ArticleHow Brands Are Marshaling Personal Information To Enhance Security And...
Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services
View ArticleHow Optimized Ambience Is Helping To Improve Sleep Quality
From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment
View ArticleHow To Build Trust Into The Customer Experience
As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience
View ArticleOp-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency...
‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model
View ArticleDo You Know How To Show Up As A Purpose-Led Brand?
A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty
View ArticleHave You Cultivated A Customer Ecosystem That Creates Value?
Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market
View ArticleUnderstanding The Key Drivers For Customer Experience Innovation
To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience
View ArticleInterview: An AR App That Enhances How Fans Connect To Their Favorite Musicians
Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist
View ArticleInterview: How Scent Is Set To Revolutionize The Customer Experience
In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging...
View ArticlePioneer Of Humanability: Ariel Waldman
In an interview with PSFK, working in collaboration with Verizon, Ariel Waldman discusses how she is using technology for good in her work with NASA as an advisor to the Innovative Advanced Concepts...
View ArticlePSFK Presents: The Pioneers Of Humanability
In partnership with Verizon, we honor the people, organizations and companies building the future through technological innovation
View ArticlePSFK Launches The Shopper Marketing Debrief
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home
View ArticleInterview: How Scent Can Help Foster A Good Night’s Rest
In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to...
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